• By Webby Central
  • July 13 2021
  • 0 Comments

Have you decided to make an e-commerce site, but you can’t decide what approach to follow? How about a progressive web app (PWA)? This blog tells you various reasons to choose PWA for e-commerce website design and development.

A few years ago, it was hard to believe that any technology could replace and replicate the experience of a native mobile app. Well, PWA made it possible. Today, this technology works everywhere and can provide a highly engaging user experience along with lots of additional exciting features.

As mobile phones account for more than 54% of web traffic worldwide, it becomes crucial for businesses to move to mobile devices from desktops, especially e-commerce owners. By 2024, the number of mobile shoppers in the US is expected to exceed 187 million

Observing these stats, businesses seek the help of top growth companies and an experienced, custom web development company to take their businesses to a whole new level.

In fact, many big companies, including Twitter, Uber, Walmart, Starbucks, AliExpress, Eleganza, UK Meds, Gatsby, and others, have leveraged PWA technology and reaped maximum benefits from it. 

The rise in mobile phone usage and online shopping has increased the demand for PWAs. That’s why many e-commerce business owners are looking to expand their businesses; thus seeking an e-commerce website design and development company that is well-versed in PWA and mobile web development. 

What is a PWA?

PWA (aka progressive web app) is a website (with additional benefits for mobile devices) that looks like an app. PWAs are basically apps built with web technologies, such as HTML, CSS, and JavaScript. 

The benefits of PWA for e-commerce include push notifications, offline access, an option to install a progressive app to the home screen of your device without even going to the application store, and more.

PWAs are also built with modern APIs to deliver improved capabilities with reliability and installability on any device.

Why Should Businesses Choose PWA Development?

Talking from the stats point of view, PWAs have a lot to offer.

In fact, the Top 30 PWAs report says that PWAs have 36% higher conversion rates than native apps. PWAs register 50% higher customer engagement. Companies switching to PWAs notice a decrease in page loading speed of up to 10x. On average, PWAs cost 3-4 times less than native apps. PWAs cost 33% less to maintain. PWAs can be up to 90% smaller than native apps.

And the list goes on!

We think these stats have made it pretty clear why choose PWA for your e-commerce website.

Top 9 Reasons to Choose PWA for E-Commerce Store Development

Reach Wider Audience and Market

These days, shopping from mobile is raging tremendously, and that’s where PWAs come as a blessing for merchants. When you hire a custom web design company, they build PWA to work for every user out there, irrespective of the devices they use. PWAs are responsive to fit different display sizes. As they’re easily accessible on various browsers and devices, it becomes easy for retailers to reach a wider audience and market via PWA.

Reliable and Highly Engaging

Today’s generation wants everything faster, especially when it comes to online shopping. An e-commerce site that loads within seconds wins customers’ hearts. That said, PWAs load instantly (irrespective of the network) as they eliminate the network connection dependence, offering reliable UX. Besides, PWAs provide a native app experience, including numerous web capabilities that users find highly engaging.

Better Speed and Accessibility

Talking about speed, per Google, around 53% of mobile users abandon a website if it takes longer than 3 seconds to load. Speed is crucial in today’s time, and PWAs promise better speed and accessibility. PWAs use modern web development technologies and frameworks. Therefore, they’re specifically designed for seamless and faster user experiences.

One-Size-Fits-All

Customers are shopping from everywhere. The devices and browsers (of course) vary. Well, the best thing about PWAs is, they adopt a one-size-fits-all approach. No matter your customers are shopping from Google Chrome, Mozilla Firefox, Internet Explorer, Opera Mini, or any other browsers, PWAs support all. That’s what makes it more lovable.

Time and Cost Saving Solution

Talking about development time and cost, native apps take more time and cost much as two different developers (and codes) are needed for iOS and Android app development separately. PWAs, on the other hand, are no apps and just websites that work like native apps and give users the look and feel of an actual app. And, of course, merchants don’t need to spend so much time, effort, and money on PWA development.

Quick Release Time

As mentioned earlier, PWAs are designed with reusable codes. That means developers can repeat the same codes and modules in quick succession. Plus, the e-commerce site has already been made, and the PWA of the same is nothing but just a website that works like a native app. So merchants don’t really have to wait for the official release of a website. All they need to do is wait for a PWA release that offers quick release time.

Better Conversion (More Sales)

As we have mentioned earlier in “why should businesses choose PWA development,” that PWAs have a 36% higher conversion rate than native apps, it has become the favorite approach of many e-commerce store owners? That said, PWAs provide a better user experience that automatically means higher conversion rates. The more users like your website, the more conversion and sales it will attract.

Easy to Maintain

When it comes to the maintenance of native apps, it can literally drain your pockets. On the other hand, it is super easy to maintain PWAs as they don’t demand many changes in terms of bug fixing, constant monitoring, upgradation, or so. That said, merchants can use that money to make the e-commerce site even better and competitive.

Top-Notch Security

Most website owners strive to make their platform secure, and it becomes even more crucial for e-commerce owners to ensure safety and security as it contains customers’ critical data. That said, the security with PWAs is well assured. Rendered through HTTPS protocol, PWAs ensure safety for both digital assets of online stores and user data.

Wind It Up

Any company that sells online would definitely benefit from PWA development. A PWA for e-commerce offers faster page speeds, reduces bounce rate, improves the checkout experiences, and keeps users engaged throughout the purchasing process. 

These are some advantages of choosing PWA for an e-commerce site. Whether you’re a startup online store owner or an established e-commerce brand, you can enhance your users’ experience leveraging PWA.

So what are you waiting for? Get, set, PWA, right away!

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