• By Webby Central
  • August 3 2021
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Want to increase your website’s visibility in search engine result pages (SERPs) and grow your business in an increasingly competitive marketplace instantly? Leverage SEM. This blog talks about the importance of search engine marketing and the reasons why you should adopt SEM right away!

In today’s competitive scenario, every business strives to increase their searchability and visibility instantly to not get left behind. 

Customer intent, preferences, and interests are shifting faster than ever before. And to keep up with the pace, you need to utilize one of the best, effective, and proven-to-work marketing strategies. 

That’s where search engine marketing (SEM) enters the game!

SEM has become one of the popular concepts in the online marketing world. 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link. 

Moreover, ads placed on the Google Display Network reach up to 90% of internet users. Besides, Statista reveals that companies spent $110 billion on search ads in 2020, and it will grow to $137 billion by 2022.

Seeing the ever-growing demand and importance of SEM and the results it drives, more and more businesses reach out to a reputable digital growth agency that knows how to leverage search engine marketing, helping them take their businesses to a whole new level.

But what exactly is search engine marketing, and how can businesses drive maximum benefits from it? Let’s find out!

What Is Search Engine Marketing, Exactly?

As the name implies, marketing of search engines is what SEM is all about. Search engine marketing is an online marketing strategy mainly used to increase the website’s visibility in SERPs. Pay per click (PPC) is one of the main by-products of SEM. 

In other words, SEM is the art of marketing a business using paid ads that appear on SERPs. The main objective of using SEM is it’s one of the proven ways to drive a higher volume of traffic to the website which businesses can convert later.

9 Benefits of Search Engine Marketing and Why It Is Crucial for Today’s Businesses

Increases Brand Awareness

As the SEM is deemed the bottom-funnel marketing channel, one of the most impressive advantages of search engine marketing is improved brand awareness. Search engine marketing increases visibility that apparently leads to online lead generation and maximizing sales and revenue. Per Google, search ads can increase brand awareness by 80%. That means even if you don’t get any clicks, your brand name will still be reflected on the top.

Helps You Understand Search Intent

Search engine marketing (SEM) can easily target customers based on search intent. For instance, by analyzing the data from PPC campaigns, businesses can see which ads receive more clicks, the number of conversions, and more, helping you see patterns in search terms. That said, once businesses understand the search/user intent, they can regulate ad copies, CTAs, and landing pages accordingly.

Increases Traffic via Ad Visibility

SEM can be a source of consistent traffic. Search ads can be used to generate consistent traffic for certain keywords and also help you drive loads of genuine traffic to one’s website. All in all, search engine marketing helps you show your ads before the organic results. Therefore, attracting relevant traffic to the website. That said, SEM can generate consistent traffic when SEO and other marketing techniques fluctuate.

Apt Choice for Local Marketing

Search engine marketing can be beneficial for local marketing. How? When people search online for local business services like “XYZ near me” or something similar, it will be easy to target them via SEM. That said, local marketers have the upper hand in search engines when we talk about SEM results. In fact, research says that 72% of consumers who search for local businesses end up visiting stores within five miles.

Great for Mobile Marketing

Mobile devices account for more than 54% of the global web traffic. As the use of mobile devices is increasing day by day, SEM offers a perfect opportunity for businesses to capitalize on mobile marketing. Most consumers turn to search engines when they’re researching with mobile devices. That said, search engine marketing can be a great marketing tool for mobile phones as well.

Allows You with Specific Targeting

Experts say that most of the global searches probably don’t apply to the consumer-targeted approach. That means businesses need to be more precise about setting targeted keywords. SEM can help you here. Geo-targeting, device targeting, ad scheduling, and more can improve the performance of searches. Most of these are not available via advertising channels; thus, leveraging paid search can increase your performance.

Beats Competitors’ Search Queries

One of the main reasons a skilled digital marketing expert and businesses prefer search engine marketing over SEO or any other marketing tactics is because SEM beats competitors on search engines. With search engine marketing, businesses can directly target keywords related to the competitors and show up on the search queries. This can help them capture the leads before people go to your competitors. Therefore, beat your competitors.

Gives Fast Results

To get more business, the businesses must be visible to potential customers online. That said, search engine marketing is one of the fastest-to-launch traffic strategies businesses, and marketers adopt. Why? Because it gives faster results. If one has a proper bid amount, relevant keywords, businesses can rank at the top of paid results quickly. So the best thing about SEM is it generates immediate results. 

Promises Higher ROI

Isn’t it obvious? With more leads, conversions, and sales, your business will generate maximum revenue. With the right search engine marketing tactic, businesses and marketers can see customers coming in, which will lead to higher conversions, sales, and ROI. It is really easy to get started with SEM and reap maximum benefit from it.

The Bottom Line

Search engine marketing is undoubtedly a result-driven marketing strategy that only strengthens your online brand presence and helps you get more business. We hope this post helped you gain insightful information about the importance of search engine marketing. Well, because it simply works wonders.

If done right, businesses can gain instant results, conversions, and profit. So what are you waiting for? Utilize the power of search engine marketing and make the most of it.

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