• By Webby Central
  • September 28 2021

If you’re a startup or a small business thinking of getting a persuasive social media presence, you need to optimize your social media no matter what. This blog lists some top reasons why social media optimization (SMO) is crucial for startups and SMEs.

No one can deny the fact that social media usage is one of the most popular online activities these days. The digital landscape is indeed becoming more social than ever. That’s the reason more than 3.7 billion people use social media, and the number will rise to almost 4.41 billion in 2025. Huge, no?

Seeing this massive number of people using social media platforms, businesses have also decided to move to social media and leverage the channels to engage with maximum customers, reach a wider audience, and maximize their ROI.

However, having a social media presence is not enough; businesses (especially startups and SMEs) need to optimize their social media for better impact. For that, they consider hiring a reputable online marketing consultant that can help them perform social media optimization seamlessly. SMO (if done right) can help establish strong brand awareness. 

So without wasting much time, let’s get to know what exactly is social media optimization (SMO) and why it is important for startups, SMEs, and every business out there. Let’s dive in and find out. What say? Ready? Awesome!

What Is Social Media Optimization (SMO)?

Social media optimization (aka SMO) refers to the idea to use social media channels as a catalyst to improve and consolidate your brand’s online presence through effective tactics. In simple words, social media optimization leverages social media networks to grow a business’s online presence and help them accomplish its goals. 

All in all, social media optimization (SMO) is the process of planning, creating, and improving social media so that you can get measurable results. Think of it as an SEO for social media networks. That’s simple, right?

The Invincible Rise of Social Media

Social media has undeniably changed the digital world. The rapid and vast adoption of social media platforms is changing everything around us. 

That said, social media platforms have become even more entrenched in individuals’ day-to-day lives; consider that more than half of the population of internet-connected individuals in the US actively use social media platforms every day.

Per Backlinko, Facebook is the largest social media globally with 2.85 billion monthly active users worldwide; YouTube follows with 2.2 billion, with Instagram, Facebook Messenger, and WeChat, all having over a billion users. And the numbers are ever-increasing.

Social Media Optimization for Startups and SMEs: 7 Reasons Why You Need It

Strengthens Your Online Presence

In today’s social media-driven world, having a persuasive, strong online presence has become as important as oxygen is to our lives. Businesses (especially startups and SMEs) can’t even think of surviving without having any online presence. Here’s the good news for you — SMO can be a tremendously fruitful way for you, ensuring a powerful online presence and establishing a great online authority for your brand.

Increases Your Reach

Every startup owner and SMEs strive to reach maximum customers as quickly as they can. And social media optimization offers them the opportunity. With SMO, startups and SMEs can reach out to niche audiences effortlessly. Social media optimization helps you reach your targeted audiences who are active on social media and allows you to position your brand to them. That’s the power of social media optimization.

Improves Customer Interaction

When you have a well-established social media presence, you can increase customer interaction in no time. When you post interesting and engaging things on social media that appeal to your audience, you’re more likely to draw their attention, encourage them to interact with you via likes, comments, etc. This way, you (as a business) can have a great interaction with your audience, ultimately helping you strengthen the relationship with them.

Enhances Visibility

It’s basic. When you stay active on social media networks, including Facebook, Instagram, LinkedIn, Twitter, and others, you will get more visibility. That means more people will be aware of your brand. Eventually, this will increase the chances for the word to spread about your products/services. And with this kind of visibility, you can also enhance your search engine optimization (SEO).

Helps in Lead Generation

Social media platforms are widely known for branding and creating a buzz, so it’s basically used for lead generation. So if your startup optimizes social media rightly, you can actually dive into the crazy world of social media and transform the lead generation campaign significantly. And social media lead generation has become a part of every marketer’s strategy these days, whether they know it or not.

Boosts Search Engine Ranking

When you optimize your social media networks, your search engine ranking automatically goes up. How? Because social media optimization focuses on both social media and search engines. Also, search engines usually acquire data from social media channels. And if your social media channels are updated with relevant information, search engines will pick the information and make your page rank higher in search engine result pages (SERPs).

Uses Word of Mouth Marketing

Okay, so when you optimize your social media profiles; your potential audience can see your information or content. Let’s say if they find something good about you via your social media, they are more likely to share it with their friends and loved ones. Because of this spread of information among others, your brand will surely become more familiar. This is what we call mouth advertising. And this is still considered the most effective marketing method.

The Bottom Line

So this was it. Going over these reasons, you get to appreciate why social media optimization for your startups or SMEs plays a vital role in propelling your online business to the top. So don’t waste your time anymore; optimize your social media accounts, strengthen your online business, and make your startup business fly as high as possible. 

So are you ready to leverage social media optimization and take your business to a whole new level? We think you are.


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