If you’re looking for modern web design trends to attract (and keep) maximum visitors’ attention, this is the guide you need to read. This ultimate post talks about the leading web design trends with examples that will inspire your strategy and help you thrive.
The first impression is the last impression. No matter how cliche this phrase sounds, you can’t ignore its importance, especially in the case of web design. Let’s admit that you will never get a second to create a good impression on your visitors. The competition is growing challenging day by day, and your website needs to stand out to excel.
How would you make that happen?
Keep an eye on unique and modern website design trends. Consider hiring a proficient and creative web design consultant that can help you leverage the latest website design trends and ensure that your overall web design is aesthetically appealing, easy to use, navigate, and highly functional.
You must be thinking, why? Why do you need to emphasize creative website design ideas? Why is web design considered so important in today’s age? Is it even result-driven? Well, let’s get straight to the next segment and find out the importance of a good web design.
Ready? Let’s dive in!
Why Is It Crucial to Have a Persuasive Web Design?
First impressions are 94% design-related. Yes, you heard it right! In fact, it takes about 50 milliseconds for users to form an opinion about your website. In 50 milliseconds (0.05 seconds), they decide whether they’ll stay on your site or not. What one can decide within this timeframe? Of course, a website’s visuals.
Also, 38% of people stop engaging with a website if the content or layout is unattractive. It is also believed that 88% of online consumers are less likely to return to a site after a bad experience. Besides that, 75% of consumers make judgments on a company’s credibility based on its website design. And last but not least, as per the book “The Real Business of Web Design” by John Waters, 94% of negative website feedback is design-related.
You must be convinced by now why having a compelling web design is of utmost importance! Now let’s move ahead and know about the biggest web design trends with examples to take inspiration and grow tremendously!
Top 11 Modern Web Design Trends (With Examples) to Get Inspired Today
Remember, simplicity is the key!
Minimalism is a design style that emphasizes simplicity by eliminating superfluous elements in a design. It wasn’t popular earlier, but today the modern minimalist design trend is gaining popularity from all over the world.
Modern design with a touch of simplicity not only looks stunning but also offers a streamlined user experience. No flashy features, no stuffed animations, nothing, just a simple website with relevant elements and content to attract visitors and help businesses reach their goals.
If you want to understand the modern minimalist more closely, visit Squarespace (a leader in website design), which has a stunning and minimal design that you can consider as a perfect paradigm of modern minimalism. Another example is Philip House (combining the grace and tradition of NYC living with the casual ease of contemporary lifestyle), which has an exquisite design that fascinates visitors.
White space gives content room to breathe and improves your site’s user experience!
White space helps your visitors to naturally move through your site, from one element to the next. White space makes the design more eye-soothing. Plus, it defines relationships between various page elements. When two components are close together with little white space in between, human eyes get confused and see it as one unit.
When white space is used rightly, the experience is more relaxing for your website visitors, the content stands out better, and readability is improved.
Visit Myles Nguyen’s site and look at how they made better use of white space. See how it leads you right to all important places on the website. This website will let your eyes travel comfortably throughout the website just by using white space correctly.
Gradient Color Trends
Colors can make your design feel very much alive!
Gradients are a trend continuing from 2020 into 2021 and even beyond. Though gradients cover a range of colors, they are perfect for targeting a wider audience. To understand it profoundly, designers should understand the psychology of color.
This will help you use the color that matches perfectly with your brand. Experts suggest using soft and cool colors like blues, teals, and greys for information and backgrounds and bold, warm colors like reds, oranges, and greens for calls to action (CTAs).
Visit Trello and give it a check! This website is exemplary of incorporating muted color pallets and gradients into a smooth, illustrative design. Trello highlights their CTAs in vibrant (eye-catching) colors.
Elegant (Attention-Grabbing) Fonts
Serif and san-serif are all-time popular fonts that suit perfectly well with all types of web design, irrespective of niche. However, today’s every web design and development company is employing outlined type and bold type fonts on landing pages (mainly) to grab visitors’ attention instantly. With heavy, bold fonts, the reader is instantly aware of the message, not necessarily the imagery.
Besides, Retro fonts are experiencing the same popularity (and even more) as bold fonts. Retro fonts add entertaining and artistry elements into the text that lures people. It is believed that both bold and retro fonts will become a creative web design trend in the future.
Take a look at how World Chess plays with stunning, bold serif fonts catching visitors’ eyes instantly and even before the background image. Fun, isn’t it? They pulled it off well. Another example is Spotify’s Carnival promotion that used enticing retro fonts and breathed new life into traditional bold fonts with a bit of experimentation. Like them, you too can choose a typeface that matches your brand, audience, and goal you have envisioned.
Playful Typography and Animations
Animated typographic elements that use a sentence or collection of words for decorative purposes will go a long way. This latest website design trend differs from type-related techniques used to seeing, like creating a custom font or using clever font pairing.
Designers can use this technique to convey a branding or marketing objective, creating the desired vibe or visual theme. Ultimately, the element’s role will always be for decorative purposes and not solely as a text to be read.
Lupii is a great example of the same that features animated typographic elements. The company combines the traditional with the unconventional and draws people’s attention. There’s an animated swirl composed of words, elaborating on the product’s added value in a more informal, customer-centric tone of voice.
Grids have been in the web design trends’ game for so long, and designers will continue to play with them in the future as well. The grid enables website designers to create layouts for complex web design easily and consistently across all browsers.
Grids are simple and have lots of flexibility in how they can be integrated into a design. That said, geometric grids are also gaining traction to structure a layout with a clean, simple, bold, and impressive look.
In grid-based web design, the images are given special priority, and it has the potential to attract people more than plain text.
The grid should be in the toolbox of all growth services out there!
Pinterest is a great example of a grid-based web design. In fact, whenever anyone talks about grid design, most people think of Pinterest only. Apart from Pinterest, TasteSpotting (a visual potluck of recipes, references, experiences, stories, articles, products, and anything else that inspires exquisite taste) is also an intuitive website based entirely on grids, drawing many people every day.
Many big companies have started dark mode versions of their website, and guess what, people are loving it. In fact, they’re going crazy about it. Therefore, we believe this website design trend will indeed continue to grow in 2021.
Dark mode provides users with a low-contrast site that is easier to look at in an even low-light environment. All in all, dark mode reduces eye strain and gives visitors a soothing experience overall. Also, the dark mode creates an ultra-modern look for your website.
To stay ahead in the web design game, you can ask your web designer to embrace the dark mode aesthetic exquisitely.
Check out Jack Daniels’ website. They are a good example if you’re looking to have a dark mode version of your website. This website uses an eye-soothing and appealing dark theme that looks professional and entices visitors. Peter Lindbergh is another great example of a dark mode website, pairing a subtly textured black background with a beautiful serif typeface.
Today, the world is going beyond vertical scrolling and exploring non-traditional scrolling like horizontal. Horizontal scrolling is another modern website design trend for 2021. It gives users a new and unique experience of scrolling. You can even experiment with horizontal scrolling with dynamic scrolling and make your site appealing than ever.
Other than horizontal scrolling, parallax scroll effects are also becoming a trend in web design. But it’s to keep in mind that you shouldn’t have too much movement when it comes to parallax effects. Parallax scrolling effects add action and the illusion of depth by taking different visual elements.
Square is a fascinating website that gives users an unforgettable experience. Just give it a look, and you will understand what we are talking about. They have taken scrolling to a different level. Besides, The Goonies is a great website if you are looking to get inspired from a parallax scrolling. Its stunning parallax draws your attention and keeps you hooked.
Fascinating your visitors with a 3D effect can never go out of trend. And web designers have been employing this website design trend for a long now (and will continue to do so). We have been seeing high-quality 3D visuals weaved seamlessly into web designs.
Digital designs pull in 3D illusions that add another layer of depth to the website. 3D elements allow users to interact with your website, and for those who have implemented this, the results are breathtaking. Instead of being showy distractions, they add to the overall user experience.
Sennep is a website that throws in dashes of depth with 3D elements throughout their website. There’s a nice sense of harmony here between all of the design elements. This website is a perfect example of how in more minimalist layouts, 3D can make a bigger and impactful expression. Campo Alle Comete is another great website that knows how to employ 3D visuals to grab people’s attention.
Let’s not forget all of the amazing immersive experiences using augmented reality (AR) and virtual reality (VR). AR and VR have been in the game for so long. That said, the VR and AR experiences on websites will continue to grow over the coming years.
Through VR, visitors can experience a virtual world (that seems like reality) just by sitting in one place. Therefore, VR helps visitors to make buying decisions instantly. AR, on the other hand, has gone beyond Pokemon Go and is now opening the realm up for almost every industry.
If you are an e-commerce company, you should tap into the power of AR and VR to sell its products and empower potential customers in the buying process. Leveraging virtual and augmented reality technology can help you increase your conversion rate quickly.
Think of websites like Airbnb that let you tour a rental before you book a reservation, and visit the place in real life. Even IKEA is a great e-commerce site that showcases which sofa would look and fit better in your room. A website named Jeep utilizes AR for a build and price jeep page, making the experience breezy and pressure-free.
Storytelling always shines when it comes to holding people’s attention, and web designs are no different. In fact, we have seen a growing trend in designers telling stories through web experiences. Stories are a powerful tool for communicating a message.
Stories have emotions, and emotions directly connect with people. Therefore, you need to learn how to tell compelling stories in your content. Once you do this, your website will definitely engage and convert your target customers.
You can leverage the power of visuals, content, video, and design. Embed storytelling into web pages to engage people, make them listen, and accept what we have to say, the right way.
Evernote is a great example of how you should incorporate storytelling in your web designs. The website uses a simple storytelling illustration to explain how its product works, and that’s super enticing. Go and check it out once! Bellroy – Slim Your Wallet is another good website that tells the story, representing thousands of people globally to sell wallets.
It’s always exciting to see how web design continues to change, evolve, and impress users.
If you are looking to transform your web design, these modern web design trends can help you, and the examples associated with them can inspire you to the core.
Aim for clean, bright, fast, and eye-catching websites. How to do that? These latest web design trends can help you out. Embrace these rising web design trends (with examples), get inspired, attract visitors by standing out among our competitors, and be ready to take your web design to new heights.
So are you on to become a trendsetter?