Do you want to double your search traffic, get higher search engine rankings, and drive maximum revenue out of your website? This is the guide for you. In this post, you’ll learn how to optimize your site for SEO and conversions ethically and quickly.
Remember the last time you picked up your phone and searched for “best restaurants near me”? After searching, you’re most likely to click on the very first few results. Just like you, there are millions out there who do the same. 75% of users don’t scroll beyond the first page of search results, so ranking becomes crucial — the better the traffic, the better the ranking.
From a business point of view, you need to get your website in the top search results. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. For it to happen, you need to optimize your website for SEO. And for that, you need advanced SEO services that can get your website on the very first page of the search engine results in no time.
What Is SEO and Why Is It Important?
Search engine optimization is the process of optimizing your website and increasing your website traffic through search engine results so that search engines can rank you higher in search results. In simpler terms, SEO means optimizing a website so that search engines can better understand the content and reward the website with higher rankings.
94% of clicks in SERPs go to organic results. If done rightly, SEO can have an outsized impact on your business. It generates more traffic, builds brand trust and credibility, improves user experience, and identifies new opportunities more readily to pounce on before your competitors. And on top of all, SEO can help grow your business in a sustainable, long-term way.
The 9 Essential Ways to Optimize Website for SEO and Conversions
Analyze Your Website Data
Before you begin optimizing your website for SEO and conversion, you must analyze your website data thoroughly to start noticing the patterns. Scrutinize user behavior reports and Google Search Console traffic precisely. This will help you understand what is stopping your potential visitors from converting. Look for the pages that get more traffic and more conversions than others, see what’s going wrong, and figure out how to fix it.
Know Your Keywords
Everything revolves around keywords today when it comes to internet searches. If you want to rank higher in your niche, you need to make a list of mostly used keywords. An expert digital marketing consultant can help you here by staying in searchers’ shoes, thinking like searchers, and figuring out the right keywords.
They emphasize the long-tail keywords that fit with your prospective customers’ intent and spy on your competitors’ sites to unearth the right set of keywords, thus optimizing your website for SEO and conversions.
Ready Value-Rich Content
Content is the foundation of a great website. If your website contains high-quality, value-rich, and informative content that solves users’ pain points, your website is more likely to rank higher in the SERPs. Ensure to create engaging content with appropriate keywords, appearing valuable to your target market and audience.
For instance, if you’re a digital growth agency, make sure to include all the relevant keywords related to the same such as growth agency, growth marketing firm, digital services company, etc., to improve your SEO and ultimately conversion.
Get On-Page SEO Optimization Right
On-page SEO tells you how to optimize your site when you’re building specific pages. Major on-page SEO techniques include — interlinking, short and keyword-rich URLs, and semantic SEO. Factors like headlines, subheadlines, URLs, and meta tags fall into the on-page SEO category. Using primary and related keywords in the content, ensuring relevant interlinking throughout, and keeping URLs short and keyword-rich can up your on-page SEO game.
Optimize for Off-Page SEO
Off-page SEO, also known as off-site SEO, is the way of optimizing your website through external means. Off-page SEO is one of the most important aspects of a successful SEO strategy. Off-page SEO includes tactics that relate to activities carried out away from your website. Guest blogging, social media handling, and influencer marketing are ways you can strengthen your off-page SEO and dramatically improve your site’s SEO.
Optimize for Search Intent
Search intent is the most overlooked ranking factor you should be optimizing your website for. Google aims to provide users with the most relevant result for their query. If you are looking to rank higher in the search engines this year, you need to prepare content for your website that aligns with your users’ search intent. A small change to the page to bring it in line with search intent can get you tremendous results.
Make Your Website Mobile-Friendly
Today, mobile accounts for approx half of web traffic worldwide. In 2020, mobile devices generated 50.8% of global website traffic. Also, Google has announced mobile-first indexing for the entire web, which means you will rank better if you focus on mobile-friendliness. If you don’t want to lose out on your potential customers, emphasize having a mobile-friendly website and stay on the top of the SERPs.
Speed Up the Website
How quickly your webpages load is increasingly becoming a differentiator for search engines — page speed matters when it comes to SEO and conversions. The longer a webpage takes to load, the more its bounce rate will skyrocket. Per Entrepreneur, 47% of consumers expect a page to load in two seconds or less, and 40% of consumers will abandon a website that takes more than three seconds to load. Fix your website speed and make it faster to rank higher.
Get Quality Backlinks
Backlinks are one of the major factors that help your website rank higher in the search engines. High-quality backlinks are directly linked to your site’s credibility. If your website contains high-quality and rich backlinks, Google interprets the links as a signal of your website’s credibility, thus helping you rank higher. The “Skyscraper technique” by Brian Dean is one of the most efficacious methods of getting quality backlinks to double your traffic instantly.
Making your website readily available for your users might seem easy but involves a lot of considerable things, and optimizing your website for SEO is above them all. But, hey! You need not worry now! You have gotten nine killing ways to optimize your website for SEO and generate conversions for years to come. Leverage them all and up your SEO and conversion game right away!