• By Webby Central
  • March 27 2018

Are you planning to start an online store and considering WooCommerce as your top option? You’re doing the right thing. We give you top reasons to choose WooCommerce and build ideal, customer-driven e-commerce stores that surpass competitors.

Today, every e-commerce business owner (including you) wants to build an online store that looks appealing, is simple to use and navigate, faster, can draw people’s attention, and offer them a striking shopping experience. 


This is exactly what WooCommerce for e-commerce is widely popular for. It’s a powerful and versatile e-commerce platform in the market that makes shopping easy and fun for everyone.

Backed by WordPress, WooCommerce is the most popular plugin/module and a leading e-commerce solution out there. Over 4.4 million websites use WooCommerce globally. It is powering more than 28% of all online stores. Nearly 94% of WordPress websites choose the WooCommerce plugin.

These interesting stats convince many e-commerce business owners to choose WooCommerce. Consequently, they look for the best website development company, highly skilled in WordPress e-commerce website development, and can help them build buyers-friendly e-commerce stores that drive sales.

Before we list down the WooCommerce benefits and the reasons why you should choose WooCommerce for your online store, let’s understand what exactly WooCommerce is.

What Is WooCommerce?

Being a popular e-commerce solution, WooCommerce is a WordPress plugin that turns a regular WP site into stunning and well-functioning online stores in no time. It makes creating and managing e-commerce stores simple with numerous features. 

WooCommerce is the most popular and arguably best e-commerce plugin for WordPress, and its integration allows for you to include both great SEO value and e-commerce ability. It is a WordPress e-commerce plugin, which means that it’s an add-on of sorts that works on top of a content management system or website platform. In this case, that’s WordPress.

Why Choose WooCommerce for E-Commerce Business? 10 Crucial Reasons to Consider

Free to Set Up, Install, and Use

WooCommerce is an open-source platform that is free and readily available to set up, install, and use. That’s what makes WooCommerce a highly competitive e-commerce solution. That said, Woocommerce provides businesses with multiple, extensive features out of the box and remarkably flexible options, making it extremely lucrative for retailers. From startups to large enterprises, everyone is leveraging its free capabilities.

Customizable Themes and Plugins

WooCommerce has a huge community, providing incredible themes, plugins, and extensions to build powerful WordPress e-commerce websites. It gives businesses the option to expand their functionality with extensions and other impeccable options. WooCommerce is specifically designed to integrate seamlessly with WordPress, and an ideal platform to start an online business and helps in creating a customized experience.

Flexible and Scalable Platform

In addition to the previous point, WooCommerce has a myriad of offerings that allow businesses to adapt to all kinds of online shops quickly. Apart from selling products online, businesses can also create an order or booking system for restaurants, book consultations for professional services, etc. WooCommerce enhances the functionality of online stores using extensions. One can leverage them and customize online stores to fit all the needs.

Cost-Effective Solution

Cost concerns everyone, especially e-commerce business owners. The good news is, WooCommerce is absolutely user-friendly, easy to set up, and most importantly, open-source, which means anyone can create an online store from scratch for free. WooCommerce is one of the cost-effective e-commerce platforms available for free, providing the scalability that it does.


Nearly 93% of all web traffic comes through search engines, and almost 75% of all searchers click a link on the first page of their search results, never bothering to move on to page two. Therefore, it becomes crucial for online store owners to strengthen their SEO game. 

Since WooCommerce runs on WordPress, it has in-built SEO capabilities that can help you drive valuable customers and sales to your website from a simple search. Taking the assistance of prominent SEO experts is always advisable.

Built-In Analytics

It becomes critical for e-commerce businesses to keep the right track of their customers’ activities to gauge ways to keep them happier. The more you know about your customers, the better it is. Built-in analytics is one of the standout WooCommerce advantages. With built-in analytics, WooCommerce simplifies the data analysis process. Besides, businesses can easily integrate Google Analytics and other top-tier analytics software.

Top-Notch Security

Retailers want a safe and secure online store. And the best thing is, WooCommerce is well-known for its excellent security and stability. It’s fast, secure, and easy to use that stays up-to-date with the latest version of WordPress. With an excellent single-click update framework, discovering bugs and fixing them, and security updates, the WooCommerce platform is the secure way for shoppers.

Feature-Packed Shopping Cart

Buyers often abandon the cart during checkout. In March 2020, over 88% of online shopping orders were abandoned. Hence, no conversion. That said, WooCommerce’s shopping cart is highly feature-packed. 

Merchants can add multiple payment gateways, enable geolocation, allow guests to checkout without account creation, force secure checkout, redirect visitors to their cart once products are added, and more. Therefore, making the process as seamless as possible.

Multiple Shipping Options

Fast and secure shipping always makes the customers ecstatic, making the entire shopping experience worthwhile. Fortunately, WooCommerce benefits also hold different built-in shipping options to cover all needs. 

Customers can easily choose from local delivery, flat rate, international shipping, or local pickup. WooCommerce also gives an option to hide the shipping rate until customers enter their address. Retailers can add functionality like automated tracking and upsells after checkout using plugins.

Great Customer Support

WooCommerce is well known for being an excellent and reliable e-commerce platform that has been improving since its conception. Along with various benefits of WooCommerce, it also offers superior customer support. You can integrate numerous support plugins for WooCommerce, such as Zendesk Chat, WP Live Chat Support, Awesome Support, and many others to offer incredible customer support.

Final Words

WooCommerce is a scalable and flexible platform that plays a vital role in e-commerce development. WooCommerce advantages are unmatched. The platform builds fast, reliable, and secure online stores that attract potential buyers. By now, you must have understood why you should choose WooCommerce for your online store.

From being open-source and free to use to be 100% flexible, SEO-friendly, built-in analytics, extensions and themes, profound functionality, and highly secure, it’s evident that WooCommerce for e-commerce provides an immediate benefit over other e-commerce platforms. 

So don’t delay anymore. Start leveraging WooCommerce right away and run your e-commerce at an expert level.


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