Your UI/UX design can boost (if done right) or lower (if not done right) your website conversion rate. For, you should emphasize UI/UX web design. This blog shares website UI/UX best practices for increased conversions, leads, and ultimately profit.
Believe it or not, user interface (UI) and user experience (UX) must go hand in hand to make a website successful. If you neglect one of these two, you will get behind your competitors. For instance, if you emphasize only website aesthetics, you may attract many eyes, but you will need usability to persuade visitors to convert into loyal customers.
Hence, both UI and UX are imperative. You need to make a persuasive appearance along with improving the experience. If you have read our comprehensive guide to website design, you would know the importance of adopting the website design best practices.
Having said that, per Forbes, a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. Also, research shows that, on average, every $1 invested in UX brings $100 in return. That’s an ROI of a whopping 9,900%.
Considering these stats and figures, businesses are constantly hunting for a custom website design company that can understand their UI/UX needs and craft a visually pleasing, tailored website that converts highly and generates higher revenue. Don’t just overlook the benefits of hiring a professional web design company.
Now coming back to the topic, let’s start with the basics of UI/UX web design, then move to its importance, and eventually will explore the best practices of website design for better conversions. Sounds good? Let’s begin, then!
What Is UI/UX Design?
UI is all about the aesthetics and interactivity of a website. It mainly focuses on the website’s look and how users interact with the website. The screen, pages, buttons, gestures, and visuals you see while using the website are the UI. The UI design determines how easily and intuitively a visitor can do what they need to do with your site.
UX is all about improving the overall experience of the users when they interact with the website. During the UX design process, the web designers strive to provide maximum user satisfaction in terms of the website visit. All in all, UX design is all about planning, leveraging the latest web design trends, and creating a user-centric website design that offers an optimum experience to potential users.
Top 9 Website UI/UX Best Practices (To Emphasize) for Higher Conversions
Create Notable First Impressions
You must have heard the phrase, “the first impression is the last impression” a zillion times. No matter how cliche it sounds or appears to you, it’s very much true when it comes to web design. Recent research says that it just takes 0.05 seconds for users to decide whether or not they want to stay on your website. Therefore, it becomes crucial for you to focus on creating a first (long-lasting) impression if you aim to increase conversions.
Embrace Clarity and Ease of Use
If you really want to increase your website’s conversion rates, you need to embrace clarity and ease of use. Try to make the site as easy to use as possible and focus on improving the user experience in every section. Whenever and wherever possible, strive for clarity and ease of use. When you welcome clarity and ease of use, your audience tends to interact more with your website, leading to improved conversion.
Create Simple (Yet Persuasive) Designs
Remember simplicity is the key to attract potential visitors. To attract more audiences, focus on creating simple (yet compelling) designs that push users towards your conversion goal. For example, incorporating dark patterns in your website design can help you achieve the desired goal. So all you need to do is understand the user behavior, shifting pattern, and interest, and then adopt things accordingly for your website design.
Choose Colors and Fonts Wisely
Noticeable colors and the right fonts can direct your visitors to the intended web page. If not used the right way, color and fonts can be the most misused design element. Therefore, you need to understand the website needs and choose the fonts and colors that resonate well with your website theme. Besides, you can also incorporate the right colors and fonts in your CTAs to draw your visitors’ attention instantly.
Make Good Use of White Space
Yes, white space increases the click-through rates. How? Because it allows visitors to read/scan the content given on the web page clearly, effectively, and easily without any background clutter. So it’s a proven point that if you make the proper use of white space in your web pages, you are more likely to increase the conversion rates. So keep the adequate white space to generate more leads and sales.
Write Persuasive Headlines
Headlines catch the visitors’ attention instantly when they first visit your website. Hence, you need to ensure that your headlines on all the web pages are catchy, meaningful, and go well with your website niche. You can either write the headlines all by yourself or take the help of a professional. However, if you really want your headlines to stand out, it is advisable to hire a creative digital agency that can take care of all your content needs.
Focus on Improving Navigation
If you focus on making your website as easy to navigate as possible, you can actually help users smoothly move around your website. In fact, an online survey revealed that improving a website’s navigation may increase the conversion rate by 18.5%. So if you want to increase your conversion rate, you need to emphasize the website navigation part. Use the hamburger menu option for your mobile website for easy and effective navigation.
Lay Stress on Improving Page Speed
In today’s fast-paced world, if your website takes more than 3 seconds to load, your potential audience will move to your competitors’ site. Therefore, the speed of your website is crucial to its success. Having said that, if you want to improve user experience and conversions, you need to improve your website page speed. Speed is essential, so focus on improving that.
Incorporate Clear, Crisp, and Relevant CTAs
The clearer, crisp, and relevant CTA are, the better it converts. So if you really want to persuade your visitors to take necessary actions, focus on creating relevant, comprehensible, catchy, and simple CTAs. The right CTAs can actually guide visitors into the sales funnel. Besides, the size, shape, color, and font of your CTA play a huge role in enticing visitors. So you should focus on that as well.
The Bottom Line
The UI/UX design can make or break your website. A well-crafted UX/UI design offers smooth navigation, relevant information, and an improved experience to the visitors. We hope this article helped you understand the website UI/UX best practices you should follow to increase conversion. Adopt the above-mentioned best practices of website design wisely and take your website game to a whole new level. Good luck!