Social media has changed the world. The rapid and vast adoption of new (ever-growing) social media trends and technologies are wooing people worldwide. Well, we’ve got some more social media trends for you that will dominate in 2021 and even beyond. Stay with us till the end of this blog and unravel the evolving trends!
2020 has been a year like no other; it’s been a heck of the year. From working from home to trying new things (pursuing hobbies) and engaging in different online activities, the pandemic year 2020 brought various ups and downs. But one thing remained common, and that is most of the population was online!
The use of digital platforms (mainly social media platforms) surged and urged people to find numerous ways to socialize, shop, work, and whatnot. That said, long gone are the days when social media was just used for socializing. It has now become an inevitable part of people’s lives these days.
People spend most of their time on social media platforms. Today, social media is used for everything, from connecting with favorite celebrities, networking with people to going live for a quick announcement. Did you know how many people use social media? Per Statista, over 3.7 billion people use social media globally, equating to more than 53% of the total global population. And the number will increase to almost 4.4 billion in 2025.
For that reason, businesses that already have social media sites are constantly hunting for a reputable online marketing agency to reach the right audience. And companies that don’t have a social media site yet are looking for a reliable website development company that can develop a user-friendly and ROI-driven social media website for them.
Why Is Social Media So Popular?
There’s no denying that technology is booming. That said, social media has gone through quite a journey. Today, it’s hard to find a person who is not on social media. But, what’s the reason for the increasing social media popularity? There are plenty of reasons. Here we list a few of them!
->Social media is a good source of networking
->Social media sites are user-friendly
->Social media allows meeting new people
->Social media helps people find a job (LinkedIn is such a great example)
->Social media sites help businesses to reach potential customers
Enough said and done about social media; it’s time to talk about social media trends you should watch out for in 2021. Here is a range of social media trends that you need to be aware of in 2021 and beyond.
Ready? Let’s dive in!
Top 7 Social Media Trends You Need to Know in 2021
Live Streams Will Become the New Norm
Due to the COVID pandemic, many things (almost everything) went digital. F2F meetings turned into Zoom conferences; teachers started attending online classes, celebrity interviews were conducted via online video calls, live concerts turned into live streams of artists playing from their homes, etc. People are now used to interacting with everything in real-time online. So clearly, live streamings are growing popular and will continue to evolve in 2021 as well.
Stories Will Dominate
You all must be aware of the Snapchat and Instagram stories popularity. That “stories” feature dominated the content format radically. Seeing the surging demand, most platforms started rolling out the same feature to stay competitive. That means stories as a content format did wonders in the previous year, and it’s not going away any time soon. The “stories” feature is one of the top social media trends that will ignite most people.
AR/VR Will Have Higher Adoption
We’re all aware of the AR/VR magic in social media. AR/VR filters are now being used on several major platforms, such as Snapchat and Instagram. They highly enhance the visual content, and that’s why it is becoming widely popular. Let’s take Instagram, for example, it uses AR and VR for its numerous photo filters, and users love them. So AR/VR is one such social media trend that will be adopted highly in the coming years, for sure.
Video Content Will Grow
Videos are a great way to hold people’s attention. It is known to be one of the most engaging forms of content. And after understanding the psychology behind video content and everything and videos being the clear winner over all other content types, social media platforms have started leveraging video features. Whether it’s short videos on Instagram stories, reels, or long content on YouTube, videos are the future of social media content.
Direct Conversations will Proliferate
With so much focus on authenticity and connection, it’s no wonder that customers are craving more personal interactions with their favorite brands. This has become possible through the growing popularity of direct conversations. Direct Messaging (DM) on Instagram increased the popularity of brands using messaging tools to communicate with customers. Thus, direct conversation is a win-win social media trend to adopt.
Social Commerce Will Continue to Uprise
Did you know that 54% of people use social media to research products? With the social media industry constantly adapting to improve the user experience, people see more and more features that offer quick and easy shopping. Instagram allows people to add product tags and enables easy checkout. Facebook lets you set-up a shop right on the platform. With more people gravitating towards social media, social commerce is also proliferating and becoming the sought-after social media trend.
Customer Service via Social Media
Social media has initially been a place for people to connect with their social networks and share photos, videos, text, and whatever they want. Now social media has evolved. It has become a retail platform, a product discovery platform, and now even a customer service channel. Many brands have started recognizing social media networks as platforms for delivering customer service.
These are some social media trends that will dominate the social media landscape in 2021 and even beyond. Also, they’re unlikely to go anywhere anytime soon. Social media is a dynamic space. Therefore, staying updated with the latest social media trends can help you ace your social media game. So what do you think of these social media trends for 2021? Do you have other trends in mind that can supersede others?