As an online store owner, you must be striving to boost your e-commerce business to maximize your sales and generate better ROI. Finding it hard to do so? No worries! This blog talks about some proven tactics and clever ways to advance your e-commerce business and improve your online store sales.
What comes to your mind when you think of a successful e-commerce business? Amazon? eBay?
You envision having a website like these (or even better), right?
After taking a lot of inspiration from these websites and hiring a reputable web development firm, you’ve just set up a stunning and highly competitive e-commerce store intending to bring in more and more customers and increase sales. And now you are ready for the sales to roll in.
But so far, the results are not something you’ve been expecting. It’s underwhelming! And that’s where you feel shattered.
Well, don’t be! We have got your back!
Developing and launching an e-commerce store is only the first step towards a successful online business; you need a foolproof and sustainable strategy to attract buyers and increase your e-commerce sales. Consequently, take the assistance of a digital strategy agency that can chalk out an infallible strategy for your online store.
In 2021, it’s estimated that there will be 2.14 billion global digital buyers. That’s a lot of potential customers. If done right, you can also take the maximum advantage of your e-commerce business, bring in lots of customers, and generate sales for your e-commerce store.
Alright! Without wasting much time of yours, we will introduce you to top “proven to work” tactics that will boost your e-commerce business and increase your sales.
Let’s jump right in. Read on till the end!
11 Tried and Tested Ways to Boost E-Commerce Sales Instantly
Choose the Best-Suited Platform
Choosing the right e-commerce platform is not easy and straightforward as it seems. It’s the most crucial decision that needs to be made very early on in your e-commerce journey because it can either make or break your online store. Hence, you need to pick an e-commerce platform that is best suited for your online business. That’s where a reliable e-commerce strategist and consultant comes in to guide you in the best possible way!
Emphasize the User Experience
To increase conversions, you need to improve UX. And for that, first, you need to ensure your site is eye-appealing. Second, you need to make sure that your e-commerce site is fast and isn’t suffering from lengthy outages. Lastly, you must emphasize building trust and confidence in your website by incorporating high-level security features. All these things help you enhance your buyers’ experience, resulting in more sales and increased profit.
The practice of creating personal interactions and experiences on your e-commerce sites by dynamically showing content, media, or product recommendations based on user’s browsing behavior, purchase history data, demographics, and above all, psychographics leads you towards success. Once you understand the power of personalization, you tend to grow your e-commerce store tremendously.
Adopt Email Marketing
Email marketing can never fade away! In fact, email marketing boasts a 4200% ROI, which is $42 for every $1 spent. If you implement a solid email marketing strategy, you can grow your e-commerce store and maximize sales instantly. Create a list of your customers, reach out to them or send a weekly newsletter to every subscriber. As a result, people will most likely buy from your brand.
Provide Multiple Payment Options
Does your e-commerce store accept payments via card only? Well, others are accepting cards, digital wallets payment (like Apple Pay and Google Pay), and net banking. Customers gravitate towards online stores that have multiple payment options. So if you don’t want to lose out on your customers, you need to provide them as many payment options as you can. This way, you will offer your customers ease of payment with utmost security.
Keep the Checkout Process Simpler
Remove the need for people to sign up, reduce form fields and friction, and eliminate all unwanted things making your checkout process complex. If you make your checkout process simpler and provide the buyers an option to checkout as a guest, you ease up things for them. Apple is a great example to learn from. It offers a “guest checkout” option to improve customers’ experience. That’s why you should too!
Develop Buyer Personas
If you’re not creating buyer personas, you’ll get in real trouble. Hence, we would suggest you create more detailed buyer personas than you ever have before. Once you develop in-depth buyer personas and know who your customers are, you understand their pain points, face friction, and where do they spend their online time; these questions allow you to grow sales because now you know what to sell, how to sell, whom to sell, and where to sell.
Include Testimonials for Social Proof
In today’s digital world, customer feedback has never been more imperative. Luckily, your satisfied customer can give you the most valuable weapon — testimonials. Testimonials are one of the best forms of social proof. If you know how to use them correctly, you can provide your visitors (and potential customers) the trust and confidence they need before clicking and converting.
Don’t Forget Mobile Optimization
The entire world is gravitating towards mobile devices. Today, mobile accounts for half of the web traffic worldwide, generating 54.8% of global web traffic. In fact, 57% of internet users won’t recommend a business with a poorly designed website on mobile. These stats make it imperative why you should optimize your e-commerce store for mobile. To put it simply, if you want more sales, make your website mobile-friendly.
Provide Excellent Customer Service
If you are offering your users satisfactory customer services, you’re evoking trust among your customers. Customer service is one of the factors, influencing the amount of trust. Thus, needed to be done right! Incorporating live chat in your online store can be a great option. Research shows that customers prefer live chat over all forms of customer service because, with live chat, they can speak directly to the brand and resolve their issues.
Use A/B Testing
How would you know what works best and what doesn’t for your website from a conversion viewpoint? You won’t until you get to know about A/B testing. This method pits two different versions of anything and everything, such as headlines, product descriptions, CTAs, page layouts, etc., to see which one performs better. Leveraging A/B testing tools can help you determine the best version of things that will work for your e-commerce store.
If you want to have a successful e-commerce business in today’s competitive environment, you need to look for top ways to boost your online business and increase sales. And there you have it! Increase online sales fast with these tactics. Each of these tactics is effective and brings results. If implemented together with the right way, they will skyrocket your e-commerce sales in no time.