Your website is the face of your online business, and the last thing you would want is to be guilty of bad website design, resulting in an unpleasant appearance. It must win your visitors’ hearts, and that’s why it needs to appear attractive every time a visitor visits. For that, web designing needs to be done fairly.
You may ask why. Why emphasize website designing? Why is it so important? A well-designed website (prepared, keeping a skillful digital strategy agency in the loop) generates better traffic, and improved UI leads to increased conversions and better revenue. That’s why!
You don’t seem to be convinced yet, do you? Okay. Let’s dive into the ocean of web design stats and check out some critical and convincing facts about web designing.
->Of all the factors mentioned for rejecting or distrusting a website, 94% are design related.
->It takes only 0.05 seconds for users to form an opinion about your website.
->75% of users admit to making judgments about a company’s credibility based on the website’s design.
->About 90% of users continue shopping because of great user experience, and appealing website design is one of the key factors of great UX.
Now, you must be convinced enough to design an eye-appealing website? Go ahead and hire a skilled web design company that can prevent you from all types of website mistakes and craft an aesthetically pleasing website that your users can’t resist.
Website designing is not as easy as it seems or sounds. It can be challenging to master. Sometimes, professionals come across web design issues and are guilty of making some common web design mistakes. However, with some consistent, strategic, and well-thought efforts, you can avoid all types of common and cringe-worthy mistakes in web design that are holding your online business back from succeeding.
The Common Web Design Mistakes to Avoid, Hurting Your Online Presence
Mistake #1: Poor Design/Layout
Did you know that 52% of shoppers don’t return because of overall aesthetics? That said, your website needs to be well-functional for your users, especially if you’re into the e-commerce business. If your website is experiencing a user decline or bad user retention, you need to look at your current web design/layout and act accordingly.
Remember that people have more choices now than ever before, and if your website is not offering them what they need, they are more likely to (or certainly) happily move to your competitors.
Mistake #2: Neglecting Slow Loading Time
In today’s fast-paced digital age, having a slow website is a major web designing mistake you can ever make. According to Google’s research, 53% of users leave a site if it doesn’t load within three seconds. Site speed is crucial for your visitors and search engines, which means page speed and SEO are interconnected.
As a result, a slow website will not only make your site sluggish but also (negatively) affect your ranking. We hope you understand the game. Now ask your website developers and designers to optimize your website loading speed to correct your website design problem.
Mistake #3: Cluttered Navigation
Navigation can make or break your web engagement. 94% of consumers say that websites must be easy to navigate; the percentage is huge. If your visitors find any navigability issue (like they’re unable to find what they need easily and quickly), they will turn away in just a blink of an eye.
To make sure that doesn’t happen, you need to ensure all your website’s navigational aspects are user-friendly and easy to understand and notice for users. Help your visitors find what they need as quickly as possible, don’t let them go anywhere else.
Mistake #4: Unconnected/Misleading Content
You visit a website, read the homepage content, and don’t understand what the website is about. What would be your first reaction? Most probably, you will leave the site due to perplexed, unconnected, or misleading content. Don’t let that happen the same with your website.
Make sure your web page title is clearly reflecting the relatable content only. For example, the ‘Contact Us’ page should only include your contact (address, emails, and contact number); similarly, the ‘About Us’ section must only talk about ‘what your website is about’ for a better user experience. Hire a reliable content marketing agency for zero misleading content!
Mistake #5: Low-Quality Images
Images provide an interesting visual to your website and can instantly grab your potential users’ attention. Using low-quality, fuzzy, and grainy images are the most common web design mistakes most people make (considered bad website design) that push the visitors away. That said, ensure only to use high-quality images that are not heavy but well optimized to effectively convey your brand thoughts and give you a nearly good website design.
Mistake #6: Poor Use of Whitespace
Most businesses ruin their content through poor use of whitespace, which distracts the users. The improper use of whitespace makes the content overwhelming for visitors to read, ensuring that they won’t be coming back to your website.
Using and managing whitespace well can help break up large blocks of text, help structure the page, and provide a visual guide. Well-used whitespace increases comprehension, improves readability, increases attention, and maximizes clarity.
Mistake #7: Underestimating the Font Game
Underestimating the typography can make your website fall flat. Most website owners make font-related mistakes like choosing an unclear font that appears less like the font and more like a code, using too many font types and styles, using conflicting fonts, and more.
Make sure to use the best colors, style, and font size for maximum readability so that your users get the most out of your site with the least effort. This helps you make your website appear more eye-appealing before your visitors. As a result, they will visit your website again and again.
Mistake #8: Poor Mobile Experience
In today’s time, when users are more likely to use mobile phones than ever before, not having a mobile site is a biggie in web design mistakes. To top it all, Google has switched to mobile-first indexing for all websites from September 2020.
If you want to offer a good user experience on your website, you need to ensure that it is built with a mobile-first experience and then desktop. Ensure to design it to be both responsive and mobile-friendly for improved user experience.
Mistake #9: Unclear and Irrelevant CTAs
Unclear and irrelevant Calls-to-Action (CTAs) are probably one of the biggest website mistakes. If your CTAs don’t tell ‘what, where, and how’ to your customers, your CTAs are considered irrelevant. CTAs are crucial for your website as they command your visitors to act. You need to make sure that your website has strong CTAs that can effectively persuade visitors to take action and convert them into loyal customers.
Website mistakes can mess with the user experience, make your potential customers frustrated, and drive them away, resulting in damaging your brand’s reputation, and more. By avoiding all the web design mistakes (mentioned above), you can craft a website that drives a lot of traffic, brings business, and helps you earn more revenue.